SIM VIRDI

Co-Founder / Artist Manager - MILES AHEAD & Project Manager - AUDIO SALAD

Over the last 15+ years, Sim has worked in various aspects of the music industry including live event production, artist development, product management at Merlin, project management at AudioSalad as well as being a performer in her own right, having studied at the Amsterdam Conservatoire. 4 years ago she set up her own management company with the aim to build a creative partnership with musicians to help realise their vision and grow them into internationally recognised artists. She has represented award winning music collective Kefaya and multi-instrumentalist Wonky Logic, amongst others, and in 2022 she was a participant in the esteemed MMF accelerator program for music managers. Sim continues to find creative ways to help independent artists who are trying to navigate the current music industry.