James McGuinness

Label Relations Manager, UK • YouTube Music

James joined YouTube Music in 2019 as a Label Relations Manager for the UK and has led YouTube campaigns with artists such as Ed Sheeran, Central Cee, Arlo Parks & Griff. James has worked on YouTube’s emerging artist programs including Artist on the Rise and YouTube Foundry. Prior to YouTube, James was a Label Manager working with Independent Labels and Artists at ADA and Absolute Label Services.