More artists are shifting focus from chasing follower counts to building real, lasting fan relationships — and it’s changing the way music careers are built. This session explores the growing trend of going direct-to-audience: from mailing lists and fan communities to merch, subscriptions and live shows. Hear how artists and labels are using DSPs as a secondary income stream, while prioritising fan connection to create more sustainable, independent careers.

Speakers:

Grant Tilbury, Head of Artist Success - OpenStage

Shao Dow, Rapper, Manga Author, Occasional Ninja - DiY Gang Entertainment

Moderator: Siofra McComb, Director - Positive Subversion

Sofia Martins, Business Development Manager - ZATAP