In today’s attention economy, successful music promotion is as much about visual identity and world building as it is about the music itself. This session explores how artists are collaborating with social media managers, designers, videographers, and photographers to create standout content that resonates. From behind-the-scenes footage to eye-catching visuals and bespoke campaigns, discover how building the right creative team can help you connect with audiences and grow your reach without relying on traditional pluggers.

Speakers:

Joe Aboud - Founder & CEO - 444 Sounds

Keturah Cummings, Founder - Forward Slash

Leah Ellis, Head of Special Projects and Campaigns - Warp Records

Moderator: Rose Williamson, Audience Development and Content Manager - Because Music