From managing content to streamlining workflows, AI is fast becoming an essential tool in the independent music toolkit. But what’s just hype and what’s genuinely helpful? In this hands-on panel, music execs from across the spectrum share real-world use cases for AI in marketing, admin, and business growth — plus tips on how to adopt AI responsibly and creatively.

Speakers:

Declan McGlynn, Chief Creative Officer (CCO) - Voice-Swap

Dominik Lacziko Succhiatti, CEO - Brainchild

Mira Howard, COO - Snafu Records

Moderator: Marlen Hüllbrock, Director of Marketing & Strategy - Music Ally

16:30 - 17:20 (bst) - Tuesday 8th July (arena one)